By 2025, the US alone is expected to generate more than $550 billion in sales from e-commerce. This is a call to action for anyone running an online business to adopt a product page SEO plan. We've put together this comprehensive guide to follow while optimizing your eCommerce site to help you get started. Let’s begin with how a B2B SEO agency can be useful to you.

Steps to Improve Product Page SEO

Start With a Product Page SEO Keyword Strategy

A keyword is a word or phrase that best captures the essence of your store. Say you are a keyboard and keypad retailer. You'd have to imagine what a person doing a Google search for a replacement would do if theirs broke. Uncertain of your keywords? Start by copying the strategies that your profitable rivals are employing. Using a site like Ubersuggest, you may discover the most popular keyword terms in your industry.

Setting a direction for your product page SEO strategy by using a keyword from the outset is helpful. The specific keywords for two distinct e-commerce stores would be different. The keywords would essentially tell us what each store sells at a high level. Once you've developed a keyword strategy, you may advertise your e-commerce store utilizing organic or sponsored methods. The remaining sections of this manual will assist you in making the most of organic products. At some time in the future, it's a wise idea to consider your alternatives for paid marketing.

Create Impressive Product Descriptions

Including your target keyword and its variations in your product descriptions is another technique to enhance the SEO of your page. Follow this format to write killer descriptions that will convert customers:

  • Give a succinct description of the product.

  • Describe the advantages of the product and the reasons consumers should purchase them.

  • Describe how your product differs from similar products on the market. Mention any noteworthy aspects that set your product apart.

  • Describe how to use or care for your product, if necessary.

  • Include links to several purchasing options and conclude with a call to action, such as "Buy now!" (if applicable)

Write Every Meta Description from Scratch

Make sure to include up-to-date meta descriptions and keyword variations whenever you publish information for customers to see, whether it's a blog post or anything linked to a product. Your pages won't compete with one another in this way. When displaying search results, search engines provide searchers (organic traffic) with a meta description of each website. Additionally, it's your finest chance to persuade potential website visitors that you have what they're looking for. Customers are more likely to click on your link in the search results when you make an effort to produce a distinctive meta description, which pays off. Many digital marketing agencies are offering international SEO services, such as ours, where staff will assist you in creating high-converting meta descriptions.

Add a Customer Reviews Section

Having outstanding and genuine reviews on your website is the quickest approach to winning customers' trust. To add user-generated reviews to your website, you can download a number of Shopify apps. This is beneficial for SEO as it boosts the word count on your product pages and stimulates user interaction, which keeps visitors on your website for a longer time (plus points for lowering bounce rates!).

Display Related Products on Cart and Product Pages

Showing customers additional products on each page is another easy approach to get them to stay on your website longer and boost the average order value. Software like Cross Sell, which enables you to display related items on your product and basket pages, can help you with this.

Create an FAQ Section

A great technique to improve the search rankings of your product pages is to include a FAQ section. You're not only responding to queries that people frequently type into Google; you're also assisting prospective customers in finding answers to their queries and addressing their worries regarding your products. This makes them more knowledgeable and inclined to add the product to their cart. In short, below we have summarized the 4 main benefits this approach may bring to your website:  

  • One benefit of having a FAQ section is that you may address consumer complaints or concerns before they become major issues.

  • Search phrases related to your niche can be used as FAQ points, which improves your SERP (search engine results page) ranks.

  • Having positive feedback gives customers the confidence they need to trust your company.

  • The FAQ section lowers the bounce rate of your website.

  • Your FAQ presents a chance to keep users on your platform rather than diverging from your rivals'. A call to action is more likely to be answered the longer a visitor is on your website.

Write Content Around Your Products

The production of content is the only tried-and-true method for improving e-commerce websites. The simplest explanation for its effectiveness, once again, is keyword optimization. The more topics you write about related to your product line, the more visitors you're likely to draw. You can achieve the traffic that other business owners are ready to spend thousands of dollars on with a few hours of research and writing. Initially, this traffic may be made up of curious newcomers learning about your company, but with time and some work, you may convert them into clients. Create titles for your blog entries by revisiting your keyword strategy. If we continue with the keyboard store as an example, you can begin your study by quickly checking Google Trends for common search terms related to this item. You may utilize SEO tools to make your material more discoverable once you've published it using your selected titles and keywords.

Bonus Tip: Schedule SEO Audits

You should practice going back to step #1 after finishing each of these steps. Product Page SEO is a continuous process. Keep in mind that your rivals are vying for the same position on the first page of search results. The process of SEO is similar to eating. You can eat all you want right now, but you'll soon need to eat again. Plan frequent optimization audits. It's one strategy to keep and raise your position in the search results. Install SEO tools instead so you can detect weaknesses in your overall SEO. So if you are looking for a leading Shopify SEO agency, contact us to learn more.