6 Key On-Page SEO Elements to Master

Have you played Tetris before? If so, you might recall that there wasn't really a way to "win" the game. With each level, it essentially just got quicker and faster.

Search engine optimization (SEO) is similar in multiple aspects. Not in that it rewrites your dreams or that it has a great 8-bit soundtrack, but in that it never ends. Even when your website consistently appears at the top of search engine results pages, you can't just relax and do nothing (SERPs).

You may have succeeded today, but an SEO expert's work is always ongoing. You must stay current with changes if you want to avoid losing that top spot to competitors' material or Google's algorithm modifications. Your on-page SEO service must be effective. However, before moving on, it's imperative to have a general understanding of how Google and other search engines work.

• E-A-T

E-A-T, or expertise, authoritativeness, and trustworthiness, is one metric Google uses to evaluate your website.

Its significance to the search engine's algorithms should be evident from the 135 times it is mentioned in the 175 pages of the Google Search Quality Guidelines.

Although just a tiny component of E-A-T (PageRank and links) have received Google's official endorsement, it is commonly known in the SEO world that on-page signals have a substantial impact on Google's evaluations.

• Keywords

Informing people in the language, you use that the data on your website answers a user's query is the simplest way to do so. Pages containing the keywords from the query are more likely to be relevant to the search when they appear in the body, headers, or both.

Sometimes, it's simple to figure this out. When optimizing a furniture store's website, you should most likely utilize keywords like "sofa," "dining room set," and "end table." If it's a niche furniture shop, be sure to utilize long-tail keywords like [contemporary art-deco sideboards].

Simply put, when developing content, you need to be mindful of the search terms that your target audience uses. Research is usually a fantastic idea, so you're not missing any opportunities.

• SEO Writing

Producing content that prioritizes search engines while also converting website visitors into buyers requires a certain amount of ability.

If you've never written content that adheres to SEO-recommended standards while still reading well, it can be challenging.

• Emphasis on readability - Your content should be simple to skim so that users can discover the information they're looking for with ease.
  
  
• Avoid keyword stuffing - Often known as overusing keywords, this approach was previously employed by dishonest SEO specialists to manipulate search engine results, and Google does not favor websites that do so. If you are caught doing this, your page can be removed entirely or get demoted in the SERPs.
  
  
• Shorten your paragraphs and sentences - You are aware of how challenging it is to read if you have ever opened a webpage only to be greeted by a wall of text. You may keep readers engaged by using succinct phrases and paragraphs.
  
  
• Use subsections - Subheads stand out and catch the eye of visitors who are browsing your page because of their size. Use just enough content to guide readers down the page.
  
  
• To organize material into manageable chunks, use bulleted lists. Although it could appear unnecessarily meta, bulleted lists are a great way to accomplish this. Use them when it makes sense to.

• Visual Assets

Your page will be more appealing to the eye once you add images, videos, and infographics to it. Additionally, it provides you with opportunities to raise your SEO. When they shop online, more than 36% of consumers utilize visual search, so if you aren't using photos, you're losing out on traffic.

Be as efficient as possible with your supporting text. Pay attention to the size of your image files to avoid a long loading time. Create shareable versions of your images to find backlinking opportunities that could boost your E-A-T.

• Title Tags

One of those situations where it is vital to pay close attention to the details. It's unlikely that this single line of code, which enables you to give a webpage a title, will be sufficient to push you to the top of search engine results pages.

However, when used in conjunction with other on-page components, it can support context-building and highlight the relevance of your site.

• Responsive Design

For the first time ever in 2016, mobile search volume outpaced desktop. And that number has only increased over the succeeding years. With tablets adding another 2.4%, mobile now makes up more than 56% of all internet usage.

Given that more users are utilizing mobile devices than desktop computers, Google began giving responsively designed websites a preference in mobile search ranks. The mobile-friendly upgrade only affects search results on mobile devices, and although it's still possible to rank in these results without responsive design, Google strongly suggests that sites have a mobile version.

If you are looking for the best B2B SEO agency, you must check out Effeect.